Build the store that's actually yours
Brands across Indonesia are leaving the marketplace to own their storefront, their data, and their margins — here's how we help you make that move.
The non-marketplace e-commerce market in Indonesia is projected to reach Rp 98.7 trillion by 2026, growing 17.4% year over year. Brands are leaving Shopee and Tokopedia — not because the traffic dried up, but because the margins did. New transparency rules under Permendag 19/2026 are making platform fees visible for the first time, and sellers who never questioned what they were paying are starting to look for an alternative. Moving off the marketplace isn't a trend. It's a response to a structural shift. Here's what that move actually involves.
1. Own the storefront that's actually yours
Selling on a marketplace means your brand competes on the same page as everyone else's — same layout, same rules, same algorithm deciding who gets seen. You don't control the experience, and you don't control the data.
We build D2C storefronts designed around your brand and your customer journey — not a template shared with a thousand other sellers.
- Custom storefront design — built for how your products actually sell
- Mobile-first, fast-loading — structured so customers can find what they came for
2. Bring customers directly to you
Every sale on a marketplace is a missed chance to build a relationship — the platform owns that customer, not you. Without your own channel, every campaign starts from zero.
We set up advertising and campaigns that drive traffic to a storefront you own, building an audience you can reach again.
- Google and Meta campaigns — built to bring people to your store, not someone else's marketplace page
- Customer data capture — so your next campaign starts warmer than the last
3. Run checkout the way your customers actually buy
For many Indonesian shoppers, the buying conversation happens on WhatsApp — even before a cart or checkout page comes into play. Questions about size, stock, and delivery often get answered there first, and that's where trust gets built before someone is ready to pay.
We build order flows that meet customers where the conversation already happens.
- WhatsApp integration at checkout — for order confirmation, questions, and follow-up
- Admin panel — to manage orders, inventory, and customers in one place — no more spreadsheets
Rp 98.7T
Projected non-marketplace e-commerce market size in Indonesia by 2026
17.4%
Year-over-year market growth
8–15%
Typical total platform take on a marketplace sale — commission, ads, and fees combined
What's included
Everything you need to run your own channel
- D2C storefront design and development
- WhatsApp-integrated checkout and order confirmation
- Admin panel for orders, inventory, and customers
- Google and Meta ad campaign setup
- Customer data capture and ownership
Who this is for
This is for you if —
You're currently selling primarily through Shopee, Tokopedia, or similar marketplaces and want a channel you fully own
You're a brand owner who wants to build customer relationships, not just transactions
You're ready to invest in ads that bring people to your own store instead of a marketplace listing
Thinking about moving off the marketplace? Tell me where you are today and I'll map out what the move actually looks like for your business.
A conversation costs nothing.