BuildIndonesian E-commerce
WA checkout, COD-first, built for how Indonesians shop.
Web DevApp DevUI/UX
View demo →Builder & problem solverYour business grew.
Your business grew.
Now it's complicated.
I help founders and operators untangle systems, build the right tools, and create clarity from chaos — so growth doesn't become a liability.
How I help
Three disciplines. One person. No gaps.
Most businesses need all three — but hire them separately. That's where things break.
Build
The right product, built to last.
I design and develop web apps, mobile apps, and digital platforms — spec'd around your actual workflows, not retrofitted from a template. From architecture to launch, one hand on the wheel.
- Web apps & storefronts built for real-world usage
- Mobile apps designed around how your users actually work
- UI/UX that converts, not just looks good
What I do
The full range of what a growing business actually needs.
Web Development
- Company profiles to full D2C storefronts
- UI/UX design included in every build
- Built to convert from day one
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Digital Advertising
- Google & Meta campaigns, fully managed
- Optimized around ROAS, not vanity metrics
- Monthly performance reporting included
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App Development
- Web & mobile apps around your workflow
- Order systems, internal tools, integrations
- Built around how your business operates
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Digital Marketing Strategy
- Clear plan: who, where, and what to say
- Every channel justified with a reason
- Execution-ready, not just a deck
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Business Systems Consulting
- Audit of current systems and bottlenecks
- SOPs and process redesign for scale
- Business that runs without depending on you
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How I work
You talk to me. I do the work.
No coordinators. No account managers. No handoffs. The person you brief is the person who builds.
Direct access
You talk to the person doing the work — not a coordinator, not a rep.
Strategy to delivery
I hold the thread from the first brief to the final build, without passing it off.
Build, Grow, Operate
Most specialists only see their piece. I understand how each layer affects the others.
WHAT I BUILD
Built to show, not just tell.
Live demos — click through and see the work firsthand.
Build
GrowAd Campaign Manager
Read your ad data the way your business needs it.
Digital AdsData VizReporting
View demo →
OperateOps Audit Tool
20 questions. Find exactly what's holding you back.
SystemsConsultingLead gen
View demo →
About
Building since 2007. Still one person.
Most specialists are hired for one layer — design, or code, or ads. The problem is that those layers aren't separate. A site that doesn't understand the funnel fails. Ads that don't fit the brand confuse. Systems that ignore how the team works get abandoned.
I've been building across all three since 2007 — across Indonesia, Australia, Singapore, and the US. Clients work directly with me, from the first conversation to the final delivery. No layers in between.
18+Years building
4Countries served
3Disciplines in one
Surabaya · remote across AsiaYou work with me directlyBuild · Grow · Operate
A conversation costs nothing.
Tell me what you're dealing with. I'll tell you honestly if I can help.
Start a conversationContact
Tell me what's broken.
Tell me about your project and I'll get back to you within a few hours.
- Usually responds within a few hours
- Surabaya, Indonesia — UTC+7
- No commitment to reach out
- WhatsApp preferred for quick chats